Red Tractor Week has Started!

As part of Red Tractor Week (14-20 September), more than 100 farmers will be celebrating what they do at 20 promotional events at supermarkets in England, Scotland and Wales.

The aim of the seven-day campaign is to highlight the standards behind the scheme and encourage shoppers to buy Red Tractor-labelled food and back British farmers – at a time when so many are struggling with plummeting farmgate prices.

Farmers are also encouraged to get involved in the social media side of things, using the #trustthetractor hashtag to tell consumers what they do and why supporting Red Tractor is important

The promotion involves on-pack stickers giving shoppers the chance to win a farm stay minibreak worth £350 (one a day for 49 days).

Asda, Tesco, Morrisons, Waitrose, Co-operative, Lidl and Aldi have already signed up to take part.

Farm minister George Eustice has pledged his support for the campaign.

“The Red Tractor label helps shoppers have confidence that the produce they are buying has been grown to British standards,” said the minister.

“British food has a global reputation for quality, traceability and great taste – our food and farming industry is worth over £100bn and employs one in eight people.

“By choosing food labelled with the Red Tractor, shoppers are showing their support for our hard-working farmers.”

There are about 80,000 farmers and growers in the UK committed to the aims of the Red Tractor scheme.